Is Your Major Donor Program
Ready for Transformation?

Do you have documented profiles for each major donor that include their values, motivations, and life context — beyond giving capacity?

Beyond wealth screening and giving history.

How structured is your cultivation process for moving a prospect from identification to a major gift?

When you make a major gift ask, how confidently does it reflect the donor's values — not just your organization's funding needs?

How would you rate the clarity and emotional resonance of your case for support with major donors?

The story you tell in conversations, proposals, and stewardship moments.

Does your whole team — not just development staff — know your case for support well enough to articulate it naturally?

How aligned is your board in understanding and actively supporting your major donor strategy?

When your leadership and board discuss major donor strategy, how would you describe the quality of those conversations?

How does your organization communicate impact to major donors between gift solicitations?

Can you tell a major donor the specific impact of their gift — in a way that connects back to their stated values and motivations?

How would you describe your organization's overall fundraising culture right now?

If a major donor asked your Executive Director today, "What do you most want me to understand about why this organization exists?" — how confident are you in the answer?